Panattoni Europe, the leading industrial real estate developer in Poland, created a new tool – a Polish website www.panattoni.pl. It is a product information site for the CEE region, which enables searching for vacant warehouse space, logistic parks, including an instruction manual offering a glossary of terms frequently used on the warehouse space market.
Complexity of Build-To-Suit Solutions
On April 22, 2010, Panattoni Europe's new Polish website, www.panattoni.pl, was activated. It was created on the basis of surveys carried out among existing and potential clients. The survey enabled creating a complex, but user-friendly webpage.
The new site primarily enables searching for available warehouse space offered by Panattoni; selection criteria being country, region, city. After finding a new facility in the Our Warehouses tab, the user can familiarize himself/herself with the facility thanks to a photo gallery and descriptions of individual parks. The browser is integrated with a map of regions and the Google Maps application. Moreover, Internet users can use RSS channels and sign up to the mailing list in order to receive newsletters.
Market Expert
Panattoni has also developed an expansive Customer Zone for clients. As an expert in industrial real estate it created a unique glossary of warehouse terms. It was created with the cooperation and involvement of various departments: Finance, Project and Property Management, Marketing. It is an exceptional tool, updated on a regular basis, brining closer to home difficult terms frequently used in specialist articles or materials or in the media. Moreover, the tab contains a list of frequently asked questions and answers, as well as materials that can be downloaded by the user.
- Panattoni.pl is a complex tool dedicated for people from the industry, clients as well as newcomers to the industrial space market. The final layout of the website, its functionality and the possibility of attaining expert know-how regarding specific areas is the effect of an in-depth market analysis and Panattoni Europe’s innovative approach to all areas of business - said Anita Pietrykowska, the Marketing and PR Manager.
The website www.panattoni.pl is a modern and practical tool, whose architecture consists of seven sections: Main Page, Who We Are, Our Warehouses, Offer, Press Room, Customer Zone and Contact. Moreover, the website has an esthetic graphical layout, easy navigation, rapid load-up and what is most important – it is compatible with all browsers working with Windows, Mac OSX, Mac OS 9, Linux, BSD or Unix.
The website was designed in Poland by Brand Support, based on the guidelines of the Polish Panattoni Europe branch. Until now the developer’s website was www.panattonieurope.com.
Panattoni Europe, the leading industrial real estate developer in Poland, created a new tool – a Polish website www.panattoni.pl. It is a product information site for the CEE region, which enables searching for vacant warehouse space, logistic parks, including an instruction manual offering a glossary of terms frequently used on the warehouse space market. 
